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ROC #168458.

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Letter Visibility

Maximum Readable Distance Distance for Best Impact Letter Height (in inches)
100' 30' 3"
150' 40' 4"
200' 60' 6"
350' 80' 8"
400' 90' 9"
450' 100' 10"
525' 120' 12"
630' 150' 15"
750' 180' 18"
1000' 240' 24"
1250' 300' 30"
1500' 360' (city block) 36"

Factors that may affect required letter size are: color scheme, font selection, traffic and weather conditions, or sign standoff.